This client engagement was the consulting opportunity that launched it all — the one that allowed me to step out of the employed corporate world and start my sole trading business. At the time, for this client, there was no tailored public relations presence for the Asia-Pacific region. Whilst there was a global strategy in place, it was stretching across vastly different markets and media landscapes and this is where I came in.
Hitting the ground running from day one, I built and executed a regionally relevant PR and communications strategy designed specifically for the ASEAN region. With a strong focus on both strategy and purposeful storytelling, I:
Hitting the ground running from day one, I built and executed a regionally relevant PR and communications strategy designed specifically for the ASEAN region. With a strong focus on both strategy and purposeful storytelling, I:
CLIENT /
Global leader in cloud-based software, data, and business consulting
SERVICES /
Regional PR Consulting - ASEAN Life Sciences Division
Launched an APAC Company Showcase LinkedIn page and established a content engine of thought leadership, blog articles, and campaign promotions.
Established Industry Authority
04.
Secured over 150+ media mentions in under three months across top-tier regional and global publications.
Secured 150+ Media Mentions
03.
Led proactive media relations across key markets including Australia, New Zealand, Singapore, Japan, and South Korea.
Led Proactive Global Media Relations
02.
Designed a grassroots PR framework; aligned with global brand priorities yet deeply rooted in local nuance.
Designed a Grassroots PR Framework
01.
A once-quiet regional voice became a consistent and recognisable presence in the life sciences space, and Regional Senior Leaders were being seen and heard as the experts they are.
The result?
Jacqueline D, Regional Marketing Director
“Brittagh has a remarkable knack for hitting the ground running with minimal guidance. Her intellect is sharp, and she grasps complex concepts fast —producing high-quality work that genuinely reflects a deep understanding of our brand and voice.”
NEXT CASE STUDY
This project was much more than a "contract", it marked the beginning of my consulting journey — one that fused a localised media style, global company strategy, and storytelling with a purpose. And while that chapter closed when I stepped away to start my family, the story didn’t end there. See how they brought me back — this time as their Regional Marketing Consultant…
